Product Designer
Hey, I'm Ed, a product designer at Coinbase based in San Diego
The last six years have been in fintech and crypto: financial advisor tooling at Northwestern Mutual, staking and transfers at Gemini, and now money movement at Coinbase.
I break complex problems down into simple solutions. But real simplicity isn't about less. It's about unified systems that reveal complexity gradually, simple enough for a beginner and powerful enough for an expert.
6+ years shipping fintech products. Recent focus: production-ready components from Figma to code via Cursor.
2025 — NOW
Coinbase was evolving from a place to trade into a place to manage money. On the Cash team, I connected deposits, Direct Deposit, earnings, and cash balances into a more cohesive experience for how money enters, grows, and lives on the platform.
2022 — 2025
I helped lead the shift from Gemini Earn to onchain staking, launching experiences for both retail and institutional customers. I later designed a universal transfer system for crypto and fiat, simplifying how assets move onto Gemini while creating a pattern that could scale across the platform.
2020 — 2022
Designed internal tools for financial representatives and money-management tools for customers.
2017 — 2020
Boelter+LincolnWeb design and motion work for regional brands across healthcare, tourism, and finance.
In my free time, I love watching movies, gaming, and working on cars. I'm currently restoring an old BMW. Oh, and cats…I love my two cats (no guarantee I'll stop at two).
Have something in mind? I'd love to hear from you.
